WORK AND PLAY THE AUSSIE WAY
In 2022, Tourism Australia unveiled a ‘Work and Play the Aussie Way’ campaign, which invites travellers on Working Holidays to visit Australia. The campaign highlights to young people all the experiences and adventures they might have while working and travelling in Australia.
BYTAP is proud to have partnered with Tourism Australia to produce a series of videos and photos showcasing the backpacking and Working Holiday Maker experience, to support the campaign.
WORK AND PLAY THE AUSSIE WAY
In 2022, Tourism Australia unveiled a ‘Work and Play the Aussie Way’ campaign, which invites travellers on Working Holidays to visit Australia. The campaign highlights to young people all the experiences and adventures they might have while working and travelling in Australia.
BYTAP is proud to have partnered with Tourism Australia to produce a series of videos and photos showcasing the backpacking and Working Holiday Maker experience, to support the campaign.
The videos and photos will be made available to the industry as assets for use in publicity, and also promoted directly to consumers on platforms that the demographic regularly engage with, through owned, earned, paid, and shared channels e.g via:
- Operators in the youth tourism space
- Tourism Australia and their industry partners
- State Tourism Organisations
- Government affiliated agencies
- International tourism associations such as WYSE and IAPA.
Your social sharing and engagement with the Tourism Australia Working Holiday Trip Campaign is important for the organic reach and performance of the campaign. The more organic shares, likes and comments the content receives, the wider our reach, the higher the content will rank in the algorithm, and the more people will see the campaign, which in turn means the more likely it is that our target audience will be exposed to the content.
TIPS FOR SUCCESS WHEN SHARING CAMPAIGN CONTENT:
Feel free to add posting copy in your unique brand voice when you’re sharing the content – remember, you’re sharing it with your followers, so speak directly to them.
Always be sure to tag the official Tourism Australia social media pages to ensure the campaign receives maximum reach and engagement.
Use relevant campaign hashtags when sharing the content – this will maximise the number of people who see the content. The campaign hashtags are:
- #seeaustralia
- #comeandsaygday
- #workingholidayaustralia
Be sure to check back on the Tourism Australia social pages every few days to engage with the new pieces of content going live:
- Web: https://www.australia.com
- Twitter: https://twitter.com/australia
- Facebook: https://www.facebook.com/SeeAustralia
- Instagram: https://www.instagram.com/australia
- TikTok: https://www.tiktok.com/@australia
The videos and photos will be made available to the industry as assets for use in publicity, and also promoted directly to consumers on platforms that the demographic regularly engage with, through owned, earned, paid, and shared channels e.g via:
- Operators in the youth tourism space
- Tourism Australia and their industry partners
- State Tourism Organisations
- Government affiliated agencies
- International tourism associations such as WYSE and IAPA.
Your social sharing and engagement with the Tourism Australia Working Holiday Trip Campaign is important for the organic reach and performance of the campaign. The more organic shares, likes and comments the content receives, the wider our reach, the higher the content will rank in the algorithm, and the more people will see the campaign, which in turn means the more likely it is that our target audience will be exposed to the content.
TIPS FOR SUCCESS WHEN SHARING CAMPAIGN CONTENT:
Feel free to add posting copy in your unique brand voice when you’re sharing the content – remember, you’re sharing it with your followers, so speak directly to them.
Always be sure to tag the official Tourism Australia social media pages to ensure the campaign receives maximum reach and engagement.
Use relevant campaign hashtags when sharing the content – this will maximise the number of people who see the content. The campaign hashtags are:
- #seeaustralia
- #comeandsaygday
- #workingholidayaustralia
Be sure to check back on the Tourism Australia social pages every few days to engage with the new pieces of content going live:
- Web: https://www.australia.com
- Twitter: https://twitter.com/australia
- Facebook: https://www.facebook.com/SeeAustralia
- Instagram: https://www.instagram.com/australia
- TikTok: https://www.tiktok.com/@australia
BACKPACKING AUSTRALIA’S EAST COAST
THE REAL VAN LIFE
WORKING HOLIDAY
WORKING HOLIDAY ON A FARM
CITY SLICKING
FREQUENTLY ASKED QUESTIONS
The videos and photos will be made available to the industry as assets for use in publicity, and also promoted directly to consumers on platforms that the demographic regularly engage with, through owned, earned, paid, and shared channels e.g via:
- Operators in the youth tourism space
- Tourism Australia and their industry partners
- State Tourism Organisations
- Government affiliated agencies
- International tourism associations such as WYSE and IAPA.
Your social sharing and engagement with the Tourism Australia Working Holiday Trip Campaign is important for the organic reach and performance of the campaign. The more organic shares, likes and comments the content receives, the wider our reach, the higher the content will rank in the algorithm, and the more people will see the campaign, which in turn means the more likely it is that our target audience will be exposed to the content.
TIPS FOR SUCCESS WHEN SHARING CAMPAIGN CONTENT:
Feel free to add posting copy in your unique brand voice when you’re sharing the content – remember, you’re sharing it with your followers, so speak directly to them.
Always be sure to tag the official Tourism Australia social media pages to ensure the campaign receives maximum reach and engagement.
Use relevant campaign hashtags when sharing the content – this will maximise the number of people who see the content. The campaign hashtags are:
- #seeaustralia
- #comeandsaygday
- #workingholidayaustralia
Be sure to check back on the Tourism Australia social pages every few days to engage with the new pieces of content going live:
- Web: https://www.australia.com
- Twitter: https://twitter.com/australia
- Facebook: https://www.facebook.com/SeeAustralia
- Instagram: https://www.instagram.com/australia
- TikTok: https://www.tiktok.com/@australia
