


Joanna was educated in the UK, attended Queen’s College London and has a BA from the Open University. She started in Alpine Ski Tourism in the UK in 1959 and this continued in various forms untill 1991.
Joanna was married to an Army officer who became a Diplomat and moved house 24 times in 26 years. This included living in the UK, Cyprus, Gibraltar, Germany and Sweden before moving to Australia.
She has four sons and nine grandchildren in the UK and Australia.

Mark was the founder of Hostels Australia which connected the best independent hostels throughout the country. He was previously a member of the Backpackers Operators Association NSW for 6 years and has been a member of BYTAP for the last two years.




Currently serving as Regional Director for Alliance Abroad Group’s business in Australia, Jennifer is charged with expanding the company’s portfolio of inbound cultural exchange programs that offer working holiday makers, students, trainees and young professionals from around the world the opportunity to obtain a cultural exchange experience in Australia.
Born in Canada and raised in Sweden, Jennifer first landed on Australia’s shore as a backpacker….fell in love with the country and decided to complete her university studies in Sydney. Ever since, Jennifer has been passionately committed to international mobility for young people and of course, promoting Australia as the best destination in the world.
Prior to her current role, Jennifer served as Head of Policy and Destination Development for WYSE Travel Confederation for a number of years and also held positions within in the Australian Tourism Export Council (ATEC) and Tourism Australia.
Jennifer played a key role in the establishment of BYTAP 20 years ago and designed and implemented a range of successful business development initiatives for the Australian youth travel industry.
She is really looking forward to contributing to BYTAP again and supporting the youth travel industry to post COVID recovery.