Slide
Backpacking & Working
Holiday Maker
Campaign Gallery

WORK AND PLAY THE AUSSIE WAY

In 2022, Tourism Australia unveiled a ‘Work and Play the Aussie Way’ campaign, which invites travellers on Working Holidays to visit Australia. The campaign highlights to young people all the experiences and adventures they might have while working and travelling in Australia.

BYTAP is proud to have partnered with Tourism Australia to produce a series of videos and photos showcasing the backpacking and Working Holiday Maker experience, to support the campaign.

Our image gallery is available for industry use. These images are for digital use only. For print quality please contact us.  Please add photo credit by BYTAP/Tourism Australia.

WORK AND PLAY THE AUSSIE WAY

In 2022, Tourism Australia unveiled a ‘Work and Play the Aussie Way’ campaign, which invites travellers on Working Holidays to visit Australia. The campaign highlights to young people all the experiences and adventures they might have while working and travelling in Australia.

BYTAP is proud to have partnered with Tourism Australia to produce a series of videos and photos showcasing the backpacking and Working Holiday Maker experience, to support the campaign.

Our image gallery is available for industry use. These images are for digital use only. For print quality please contact us.  Please add photo credit by BYTAP/Tourism Australia.

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IMG_6059 IMG_6052 IMG_6002 IMG_6005 IMG_6025 IMG_5997 IMG_5974 IMG_5982 _MG_5587 _MG_5599 _MG_5608 _MG_5607 IMG_5639 _MG_5596 _MG_5614 _MG_5613 _MG_5590 _MG_5592 _MG_5570 _MG_5576 _MG_5684 _MG_5687 IMG_5671 _MG_5621 IMG_5659 _MG_5632 _MG_5625 IMG_5662 IMG_5655 IMG_5648 IMG_5641 IMG_5546 IMG_5544 IMG_5549 IMG_5532 IMG_5526 IMG_5425 IMG_5427 IMG_5416 IMG_5418 IMG_5419 IMG_5456 IMG_5447 IMG_5495 IMG_5493 IMG_5508 IMG_5479 IMG_5482 IMG_5474 IMG_5437 IMG_5432 _MG_5467 _MG_5463 IMG_5326 IMG_5415 IMG_5405 IMG_5410 IMG_5361 IMG_5402 IMG_5345 _MG_5341 IMG_5346 IMG_5372 IMG_5399 IMG_5381 IMG_5379 IMG_5366 IMG_5377 IMG_5352 IMG_5316

WORKING HOLIDAY DIGITAL CONTENT INITIATIVE

Across five highly engaging video episodes, the aim is to inspire our target audience of first-time young travellers to Australia aged between 18-30 who could consider either a backpacking or Working Holiday trip to further investigate, and ultimately book, a trip to Australia.

For the aspiring young explorer, Australia as a destination offers a unique opportunity. Although it may require significant financial resources and time commitments to get here, its benefits are undeniable, and it is considered a safe and clean country to visit. Australia offers a raft of experiences and opportunities to fuel young travellers’ sense of self-fulfillment and adventure.

For the location independent, the gap year taker, the student in a mid-term rut, or the adventure-seeker, Australia is an outlet, a chance to explore, meet new people, work, and experience life like a local, having adventures away from their everyday lives.

Youth tourism operators (hostels, campervans, tour operators), hospitality, and farming businesses, particularly in regional areas, are eager for young travellers to stay, play, and work in seasonal jobs.

FREQUENTLY ASKED QUESTIONS

The videos and photos will be made available to the industry as assets for use in publicity, and also promoted directly to consumers on platforms that the demographic regularly engage with, through owned, earned, paid, and shared channels e.g via:

  • Operators in the youth tourism space
  • Tourism Australia and their industry partners
  • State Tourism Organisations
  • Government affiliated agencies
  • International tourism associations such as WYSE and IAPA.

Your social sharing and engagement with the Tourism Australia Working Holiday Trip Campaign is important for the organic reach and performance of the campaign. The more organic shares, likes and comments the content receives, the wider our reach, the higher the content will rank in the algorithm, and the more people will see the campaign, which in turn means the more likely it is that our target audience will be exposed to the content.

TIPS FOR SUCCESS WHEN SHARING CAMPAIGN CONTENT:

Feel free to add posting copy in your unique brand voice when you’re sharing the content – remember, you’re sharing it with your followers, so speak directly to them.

Always be sure to tag the official Tourism Australia social media pages to ensure the campaign receives maximum reach and engagement.

Use relevant campaign hashtags when sharing the content – this will maximise the number of people who see the content. The campaign hashtags are:

  • #seeaustralia
  • #comeandsaygday
  • #workingholidayaustralia

Be sure to check back on the Tourism Australia social pages every few days to engage with the new pieces of content going live:

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IMG_6005
IMG_6025
IMG_5997
IMG_5974
IMG_5982
_MG_5587
_MG_5599
_MG_5608
_MG_5607
IMG_5639
_MG_5596
_MG_5614
_MG_5613
_MG_5590
_MG_5592
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_MG_5687
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IMG_5402
IMG_5345
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IMG_5346
IMG_5372
IMG_5399
IMG_5381
IMG_5379
IMG_5366
IMG_5377
IMG_5352
IMG_5316
IMG_6059 IMG_6052 IMG_6002 IMG_6005 IMG_6025 IMG_5997 IMG_5974 IMG_5982 _MG_5587 _MG_5599 _MG_5608 _MG_5607 IMG_5639 _MG_5596 _MG_5614 _MG_5613 _MG_5590 _MG_5592 _MG_5570 _MG_5576 _MG_5684 _MG_5687 IMG_5671 _MG_5621 IMG_5659 _MG_5632 _MG_5625 IMG_5662 IMG_5655 IMG_5648 IMG_5641 IMG_5546 IMG_5544 IMG_5549 IMG_5532 IMG_5526 IMG_5425 IMG_5427 IMG_5416 IMG_5418 IMG_5419 IMG_5456 IMG_5447 IMG_5495 IMG_5493 IMG_5508 IMG_5479 IMG_5482 IMG_5474 IMG_5437 IMG_5432 _MG_5467 _MG_5463 IMG_5326 IMG_5415 IMG_5405 IMG_5410 IMG_5361 IMG_5402 IMG_5345 _MG_5341 IMG_5346 IMG_5372 IMG_5399 IMG_5381 IMG_5379 IMG_5366 IMG_5377 IMG_5352 IMG_5316

WORKING HOLIDAY DIGITAL CONTENT INITIATIVE

Across five highly engaging video episodes, the aim is to inspire our target audience of first-time young travellers to Australia aged between 18-30 who could consider either a backpacking or Working Holiday trip to further investigate, and ultimately book, a trip to Australia.

For the aspiring young explorer, Australia as a destination offers a unique opportunity. Although it may require significant financial resources and time commitments to get here, its benefits are undeniable, and it is considered a safe and clean country to visit. Australia offers a raft of experiences and opportunities to fuel young travellers’ sense of self-fulfillment and adventure.

For the location independent, the gap year taker, the student in a mid-term rut, or the adventure-seeker, Australia is an outlet, a chance to explore, meet new people, work, and experience life like a local, having adventures away from their everyday lives.

Youth tourism operators (hostels, campervans, tour operators), hospitality, and farming businesses, particularly in regional areas, are eager for young travellers to stay, play, and work in seasonal jobs.

FREQUENTLY ASKED QUESTIONS

The videos and photos will be made available to the industry as assets for use in publicity, and also promoted directly to consumers on platforms that the demographic regularly engage with, through owned, earned, paid, and shared channels e.g via:

  • Operators in the youth tourism space
  • Tourism Australia and their industry partners
  • State Tourism Organisations
  • Government affiliated agencies
  • International tourism associations such as WYSE and IAPA.

Your social sharing and engagement with the Tourism Australia Working Holiday Trip Campaign is important for the organic reach and performance of the campaign. The more organic shares, likes and comments the content receives, the wider our reach, the higher the content will rank in the algorithm, and the more people will see the campaign, which in turn means the more likely it is that our target audience will be exposed to the content.

TIPS FOR SUCCESS WHEN SHARING CAMPAIGN CONTENT:

Feel free to add posting copy in your unique brand voice when you’re sharing the content – remember, you’re sharing it with your followers, so speak directly to them.

Always be sure to tag the official Tourism Australia social media pages to ensure the campaign receives maximum reach and engagement.

Use relevant campaign hashtags when sharing the content – this will maximise the number of people who see the content. The campaign hashtags are:

  • #seeaustralia
  • #comeandsaygday
  • #workingholidayaustralia

Be sure to check back on the Tourism Australia social pages every few days to engage with the new pieces of content going live:

IMG_6059
IMG_6052
IMG_6002
IMG_6005
IMG_6025
IMG_5997
IMG_5974
IMG_5982
_MG_5587
_MG_5599
_MG_5608
_MG_5607
IMG_5639
_MG_5596
_MG_5614
_MG_5613
_MG_5590
_MG_5592
_MG_5570
_MG_5576
_MG_5684
_MG_5687
IMG_5671
_MG_5621
IMG_5659
_MG_5632
_MG_5625
IMG_5662
IMG_5655
IMG_5648
IMG_5641
IMG_5546
IMG_5544
IMG_5549
IMG_5532
IMG_5526
IMG_5425
IMG_5427
IMG_5416
IMG_5418
IMG_5419
IMG_5456
IMG_5447
IMG_5495
IMG_5493
IMG_5508
IMG_5479
IMG_5482
IMG_5474
IMG_5437
IMG_5432
_MG_5467
_MG_5463
IMG_5326
IMG_5415
IMG_5405
IMG_5410
IMG_5361
IMG_5402
IMG_5345
_MG_5341
IMG_5346
IMG_5372
IMG_5399
IMG_5381
IMG_5379
IMG_5366
IMG_5377
IMG_5352
IMG_5316
IMG_6059 IMG_6052 IMG_6002 IMG_6005 IMG_6025 IMG_5997 IMG_5974 IMG_5982 _MG_5587 _MG_5599 _MG_5608 _MG_5607 IMG_5639 _MG_5596 _MG_5614 _MG_5613 _MG_5590 _MG_5592 _MG_5570 _MG_5576 _MG_5684 _MG_5687 IMG_5671 _MG_5621 IMG_5659 _MG_5632 _MG_5625 IMG_5662 IMG_5655 IMG_5648 IMG_5641 IMG_5546 IMG_5544 IMG_5549 IMG_5532 IMG_5526 IMG_5425 IMG_5427 IMG_5416 IMG_5418 IMG_5419 IMG_5456 IMG_5447 IMG_5495 IMG_5493 IMG_5508 IMG_5479 IMG_5482 IMG_5474 IMG_5437 IMG_5432 _MG_5467 _MG_5463 IMG_5326 IMG_5415 IMG_5405 IMG_5410 IMG_5361 IMG_5402 IMG_5345 _MG_5341 IMG_5346 IMG_5372 IMG_5399 IMG_5381 IMG_5379 IMG_5366 IMG_5377 IMG_5352 IMG_5316

WORKING HOLIDAY DIGITAL CONTENT INITIATIVE

Across five highly engaging video episodes, the aim is to inspire our target audience of first-time young travellers to Australia aged between 18-30 who could consider either a backpacking or Working Holiday trip to further investigate, and ultimately book, a trip to Australia.

For the aspiring young explorer, Australia as a destination offers a unique opportunity. Although it may require significant financial resources and time commitments to get here, its benefits are undeniable, and it is considered a safe and clean country to visit. Australia offers a raft of experiences and opportunities to fuel young travellers’ sense of self-fulfillment and adventure.

For the location independent, the gap year taker, the student in a mid-term rut, or the adventure-seeker, Australia is an outlet, a chance to explore, meet new people, work, and experience life like a local, having adventures away from their everyday lives.

Youth tourism operators (hostels, campervans, tour operators), hospitality, and farming businesses, particularly in regional areas, are eager for young travellers to stay, play, and work in seasonal jobs.

BACKPACKING AUSTRALIA’S EAST COAST

YouTube player

THE REAL VAN LIFE

YouTube player

WORKING HOLIDAY

YouTube player

WORKING HOLIDAY ON A FARM

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CITY SLICKING

Backpacking Australia’s East Coast | Work & Play | Tourism Australia
PlayPlay
The Real Van Life | Work & Play | Tourism Australia
PlayPlay
Working Holiday – Tourism, Hospitality, Nannying & Construction | Work & Play | Tourism Australia
PlayPlay
Working Holiday on a Farm | Work & Play | Tourism Australia
PlayPlay
City Slicking | Work & Play | Tourism Australia
PlayPlay
 
Backpacking Australia’s East Coast | Work & Play | Tourism Australia
Backpacking Australia’s East Coast | Work & Play | Tourism Australia
The Real Van Life | Work & Play | Tourism Australia
The Real Van Life | Work & Play | Tourism Australia
Working Holiday – Tourism, Hospitality, Nannying & Construction | Work & Play | Tourism Australia
Working Holiday – Tourism, Hospitality, Nannying & Construction | Work & Play | Tourism Australia
Working Holiday on a Farm | Work & Play | Tourism Australia
Working Holiday on a Farm | Work & Play | Tourism Australia
City Slicking | Work & Play | Tourism Australia
City Slicking | Work & Play | Tourism Australia
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FREQUENTLY ASKED QUESTIONS

The videos and photos will be made available to the industry as assets for use in publicity, and also promoted directly to consumers on platforms that the demographic regularly engage with, through owned, earned, paid, and shared channels e.g via:

  • Operators in the youth tourism space
  • Tourism Australia and their industry partners
  • State Tourism Organisations
  • Government affiliated agencies
  • International tourism associations such as WYSE and IAPA.

Your social sharing and engagement with the Tourism Australia Working Holiday Trip Campaign is important for the organic reach and performance of the campaign. The more organic shares, likes and comments the content receives, the wider our reach, the higher the content will rank in the algorithm, and the more people will see the campaign, which in turn means the more likely it is that our target audience will be exposed to the content.

TIPS FOR SUCCESS WHEN SHARING CAMPAIGN CONTENT:

Feel free to add posting copy in your unique brand voice when you’re sharing the content – remember, you’re sharing it with your followers, so speak directly to them.

Always be sure to tag the official Tourism Australia social media pages to ensure the campaign receives maximum reach and engagement.

Use relevant campaign hashtags when sharing the content – this will maximise the number of people who see the content. The campaign hashtags are:

  • #seeaustralia
  • #comeandsaygday
  • #workingholidayaustralia

Be sure to check back on the Tourism Australia social pages every few days to engage with the new pieces of content going live: